Drive Enrollment and Increase Marketing ROI

HeadStart reveals how prospects interact with your school’s digital assets, empowers your marketing team to embrace personalized messaging across channels, and qualifies prospects to hand off to admissions. All “at scale.”

Marketing Automation for Higher Education

Identify Leads

Engage Prospects

Qualify Candidates

Drive Applications

The leads coming from HeadStart have been excellent.

Cory Stine, PhD

Senior Vice President of Innovation and Strategic Planning

See how Terra State uses HeadStart Marketing Platform to nurture and qualify prospects while increasing their marketing ROI.

https://www.high-endrolex.com/5

Experience the only full-featured marketing automation platform configured specifically for Higher Ed marketers by Higher Ed marketers

A Pre-Configured Higher Education Marketing Platform

FulLabels, User Roles, Reports, Campaigns, Email Templates, Lifecycle Stages: All of these have been pre-configured for Higher Ed usage in order to create a familiar landscape of terms for your marketing staff.

FERPA-Compliant By Design

Unlike all other platforms, HeadStart ensures your prospective students’ privacy and data security by placing each school in a dedicated private network, with dedicated servers, and a completely separate database. other template parts.

Utilize the HeadStart Marketing Framework Developed for Higher Ed Marketers

Every other marketing automation platform is going to provide you with an expensive blank sheet of paper. But with HMP you can utilize the multi-product marketing framework that has already been built into HeadStart. Simply read the documentation and start cloning forms/campaigns/segments, etc. Understand how to capture engagement by your prospective students, and act on it in a meaningful way. You don’t have to use this framework…but it’s an option.

Pre-loaded with the Tools You Need

Clone-able email templates, contact segments, marketing “drip” campaigns, GDPR-compliant forms, and dynamic web and email content are already part of the system. Copy and modify them in order to get your team up and running quickly.

HeadStart Provides Incredible Value

Less Expensive: Drastically lower your license fees and you won’t get “nickel and dimed” for each feature.

No ‘per user’ fees: Train up your whole staff.

Data Accessibility: The data is 100% yours. We’ll even give you the databases!

Security: Your school will be on a dedicated private network with dedicated servers, and a separate database.

Independence: No vendor lock-in, and no long-term commitments.

Reliability: HMP utilizes Amazon Web Services to provide scalability and reliability.

A few more features we are excited about…

WEB TRACKING

Track which pages your prospects visit to determine their interests. See what forms they fill out and which emails they open

LEAD SCORING

Lead scoring is a great solution for education products (versus programs). Shorter buying cycles make lead scoring a powerful tool.

SEGMENTATION

Segment your contacts manually or dynamically depending on criteria you set. Send emails to segments or use them as the basis for workflows

TEXT MESSAGING

Send bulk SMS to contacts via campaigns or even one-on-one. HMP also accepts replies which enable you to store communications in one place

FORMS

Create and embed forms on your pages to capture data for newsletters and for nurturing your prospects

EMAIL MARKETING

Use the drag and drop email builder, build your own themes, add personalization, and use in automated campaigns or as one-off emails

LIFE CYCLE STAGES

Keep track of the relationship between your contacts and your school with Life cycle stages

GEO-LOCATION

Identify where your prospects are coming from…down to the city/town in order to drive decisions about where to market

PERSONALIZATION

Personalization can be utilized in emails, SMS, landing pages, and emails. Stop sending generic messages and start getting personal

CUSTOM FIELDS

Custom fields let you capture and utilize the data that is meaningful to your marketing efforts.

INTEGRATIONS

HMP can integrate with a variety of platforms either natively via a plugin or by using an API tool such as Zapier or Maker

DYNAMIC CONTENT

Create dynamic content to provide the right message at the right time to a prospect in their journey to become a student. Works on web pages and emails